Custom furniture – Fill your space 25.03.2018 – Publicado en: lifestyle

We work with «INDUSTRIAL & PRODUCT DESIGN, focusing on custom furniture and home goods for residential and commercial estate projects. We believe in thoughtfully designed and well-executed products that are made to last.

Whether you have distinct taste, or a unique space that needs a custom design, we will help you get anything made.

    • Custom furniture: upholstery, tables, chairs, beds, shelves, built-ins and more
    • Stage and set design
    • Exhibition stands
    • Bar design
  • Other 3D objects



Aleona Kudrevich is founder and owner of Ally. Educated as a industrial designer, trained with plenty of successfully realized projects worldwide during over last fifteen years, she has launched Ally as an affordable solution to consumers looking for solid design decisions to improve their lifestyle and business.

From her life’s relationships and experiences, she has gathered skills and knowledge in her mind and hands. She now applies them creatively producing out of her studio based in Spain. Projects created by her have met with market success, are internationally renowned and have been awarded prestigious prizes.

After discovering that true happiness does not translate directly from annual monetary earnings she decided to change course and invest in a more meaningful future.

“My passion is to create conscious projects and organic architectural design. For me the point is not what to create, but the message behind it. I believe design should balance both form and function, while bringing artistry and joy to your life, from inspiration to finish. In the end a smile can not be bought or sold, so it must be earned through hard work and dedication to a craft.

Each of my projects has a distinct personality, designed for comfort and pleasure to use. Harmonious and playful, my quality goods will be enjoyed by you throughout lifetime.» – Ally

Design itself, is often difficult to describe to non-designers and engineers, because the meaning accepted by the design community is not made of words. Instead, the definition is created as a result of acquiring a critical framework for the analysis and creation of artifacts. «Design is the process of taking something from the idea or its existing state and moving it to a preferred state». This applies to new artifacts, whose existing state is undefined, and previously created artifacts, whose state stands to be improved. It links innovation, technology, research, business and customers to provide new value and competitive advantage across economic, social and environmental spheres. The role of designers is to create and execute design solutions for problems of form, function, usability, physical ergonomics, marketing, system, brand development, sustainability, and sales. Usually, they work with other professionals such as engineers who design the mechanical aspects of the product assuring functionality and manufacturability, and with marketers to identify and fulfill customer needs and expectations. That is a trans-disciplinary profession that harnesses creativity to resolve problems and co-create solutions with the intent of making a product, system, service, experience or a business, better.

Product design creates a new product to be sold by a business to its customers. The product designer’s role is to combine art, science, and technology to create new products that people can use.

Product design as a noun: the set of properties of an artifact, consisting of the aesthetics properties of the good or service, integrated together with the holistic properties of the function.

Product design process: the set of strategic and tactical activities, from idea generation to commercialization. In a systematic approach, product designers conceptualize and evaluate ideas, turning them into tangible inventions and products. Their evolving role has been facilitated by digital tools that now allow designers to communicate, visualize, analyze and actually produce tangible ideas in a way that would have taken greater manpower in the past.

Industrial Design is the professional service of creating and developing concepts and specifications that optimize the function, value and appearance of products and systems for the mutual benefit of both user and manufacturer through techniques of mass production. It is a strategic problem-solving process that drives innovation, builds business success and leads to a better quality of life through innovative products, systems, services and experiences.

At its heart, Industrial Design provides a more optimistic way of looking at the future by reframing problems as opportunities.

Although the process of design may be considered ‘creative,’ many analytical processes also take place. Some of the processes that are commonly used are user research, sketching, comparative product research, model making, prototyping and testing. These processes are best defined by the industrial designers and other team members. Industrial designers often utilize 3D software, computer-aided industrial design and CAD programs to move from concept to production.

Product characteristics specified by industrial designers may include the overall form of the object, the location of details with respect to one another, colors, texture, form, and aspects concerning the use of the product. Additionally they may specify aspects concerning the production process, choice of materials and the way the product is presented to the consumer at the point of sale. The inclusion of industrial designers in a product development process may lead to added value by improving usability, lowering production costs and developing more appealing products.

Industrial design may also focus on technical concepts, products, and processes. In addition to aesthetics, usability, and ergonomics, it can also encompass engineering, usefulness, market placement, and other concerns – such as psychology, desire, and the emotional attachment of the user. Product design and industrial design overlap in the fields of user interface design, information design, and interaction design.

Birth of industrial design

The emergence of industrial design is specifically linked to the growth of industrialisation and mechanisation that began with the industrial revolution in the 20th century. The rise of industrial manufacture changed the way objects were made, urbanization changed patterns of consumption, the growth of empires broadened tastes and diversified markets, and the emergence of a wider middle class created demand for fashionable styles from a much larger and more heterogeneous population.

The first use of the term «industrial design» is often attributed to the industrial designer Joseph Claude Sinel in 1919, but the discipline predates 1919 by at least a decade. For instance the Deutscher Werkbund, founded in 1907 and a precursor to the Bauhaus, was a state-sponsored effort to integrate traditional crafts into industrial mass-production techniques.


Aleona has successfully graduated from Stroganov Moscow State university of arts and Industry that formed branch of Bauhaus.

Bauhaus was a German art – functionalist school operational from 1919 to 1933 that combined crafts and the fine arts, and was famous for the approach to design that it publicized and taught. The German term Bauhaus – means literally «School of Building». Nonetheless, it was founded with the idea of creating a «total» work of art in which all arts, including architecture, would eventually be brought together. The Bauhaus had a profound influence upon subsequent developments in art, architecture, graphic design, interior design, industrial design and typography. The Bauhaus style later became one of the most influential currents in constructivist architecture, design and artistic education.

School was founded by Walter Gropius in Weimar and gave space to work for such amazing creators as: Walter Gropius, Hanes Meyer, Ludwig Mies van der Rohe and many more. After school was closed during second war, the staff continued to spread its idealistic precepts as they left Germany and emigrated all over the world.


Your product is our mission. We design products that naturally fit into users’ lives and generates strategic business growth for our clients and partners.

We realize your vision and make it come true by devoting our multi-disciplinary skills and analytical approach to your success. We place the human in the centre of the process and acquire a deep understanding of user needs through empathy and apply a pragmatic, user centric problem solving process to design products, systems, services and experiences. We are strategic stakeholders in the innovation process and are uniquely positioned to bridge varied professional disciplines and business interests. We value the economic, social and environmental impact of our work and contribution towards co-creating a better quality of life.

We bridge the gap between what is and what’s possible. We see designing and making as ways of consistently testing, improving and expressing ourself, and invite you to contact or visit us to discuss your next custom furniture or interior design estate project.

How we do it. Step by step.

    1. We investigate the problem, meeting with the client and understanding the need.
    1. We search for opportunities, offering different creative ways to solve the problem
  1. We find a solution and develop the product design.


Here are some examples of our realized projects.



    • Interior design
    • Wall painting
    • Branding
  • Concept




🏡 For project requests: W/a +34 663 23 88 00

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I can’t wait to hear from you! I’m here to answer your questions and help you as you create and brand your home or business. Good luck! You’ve got this!